THREEGENERATION

we’ve believed that even the simplest products deserve thoughtful design.

ROWS OFPRODUCTS.

ENDLESS CHOICES THATSOMEHOW ALL BLUR TOGETHER.

same material. same roll. same routine.
A roll of masking tape with a length of it pulled out flat.

Very few stood out.Even fewer felt memorable.

SAME PLAINPACKAGING.

A sheet of graph paper, opened out

A roll of SweetTape masking tape on a watercolour painting in progress
A roll of SweetTape double-sided tissue tape on a checkerboard cutout

WE DIDN’T WANT TO BE LOUDER. WE WANTED TO BE

  • CLEARER
  • EASY TO CHOOSE
  • RECOGNISABLE
  • MORE HUMAN

We believe the world is better with

EXPLORE
we've believed that even the simplest products deserve thoughtful design.